{"id":16095,"date":"2025-03-10T12:01:18","date_gmt":"2025-03-10T11:01:18","guid":{"rendered":"https:\/\/triflow.pl\/staging?baza_wiedzy=green-logistics-esg-revolution-or-greenwashing"},"modified":"2025-07-22T08:23:35","modified_gmt":"2025-07-22T06:23:35","slug":"green-logistics-esg-revolution-or-greenwashing","status":"publish","type":"baza_wiedzy","link":"https:\/\/triflow.pl\/en\/knowledge_base\/green-logistics-esg-revolution-or-greenwashing\/","title":{"rendered":"Green logistics: ESG revolution or greenwashing?"},"content":{"rendered":"<div class=\"container content_links container_\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">While in the US <\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/hashtag\/ekologia\" target=\"\">#ecology<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> is losing ground, the topic of sustainability remains a priority in Europe. The European Green Deal and numerous pro-environmental initiatives are having a huge impact on the entire economy, including the dynamic industry of <\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/hashtag\/tsl\" target=\"\">#TSL<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> and storage sector. <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">\ud83d\ude9b Green logistics &#8211; a real opportunity or a utopian dream? <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">\ud83d\udca8 \u201cZero-emissions\u201d &#8211; hit or miss? <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">\u267b\ufe0f Do strategies <\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/hashtag\/esg\" target=\"\">#ESG<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> Are they an effective answer to the challenges of modern transportation and logistics, or just a catchy marketing slogan? What is the situation in practice? <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">It was a very interesting discussion, thanks to the valuable knowledge and experience of our special guests! And they were: \u25aa\ufe0f Katarzyna Ostojska &#8211; Marketing Manager at Raben Logistics Polska <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">\u25aa\ufe0f Artur Olejniczak -Expert in the TSL industry, lecturer and head of Marketing and PR at the Poznan School of Logistics We hope you will find it equally interesting \ud83d\ude09 <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">The conversation was moderated by Magdalena Roman, Managing Partner Triflow<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"snippet\" class=\"style-scope ytd-text-inline-expander\"><\/div>\n<div align=\"center\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ocbXVZbwksY?si=GXaH9JOgj8Rmb_73\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div id=\"snippet\" class=\"style-scope ytd-text-inline-expander\"><\/div>\n<\/div>\n","protected":false},"author":27,"featured_media":16751,"menu_order":20,"template":"","tags":[],"kategorie_wiedzy":[129],"class_list":["post-16095","baza_wiedzy","type-baza_wiedzy","status-publish","has-post-thumbnail","hentry","kategorie_wiedzy-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/triflow.pl\/en\/wp-json\/wp\/v2\/baza_wiedzy\/16095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/triflow.pl\/en\/wp-json\/wp\/v2\/baza_wiedzy"}],"about":[{"href":"https:\/\/triflow.pl\/en\/wp-json\/wp\/v2\/types\/baza_wiedzy"}],"author":[{"embeddable":true,"href":"https:\/\/triflow.pl\/en\/wp-json\/wp\/v2\/users\/27"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/triflow.pl\/en\/wp-json\/wp\/v2\/media\/16751"}],"wp:attachment":[{"href":"https:\/\/triflow.pl\/en\/wp-json\/wp\/v2\/media?parent=16095"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/triflow.pl\/en\/wp-json\/wp\/v2\/tags?post=16095"},{"taxonomy":"kategorie_wiedzy","embeddable":true,"href":"https:\/\/triflow.pl\/en\/wp-json\/wp\/v2\/kategorie_wiedzy?post=16095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}