{"id":16185,"date":"2025-03-10T12:01:18","date_gmt":"2025-03-10T11:01:18","guid":{"rendered":"https:\/\/triflow.pl\/staging?baza_wiedzy=gruene-logistik-esg-revolution-oder-greenwashing"},"modified":"2025-07-24T08:07:41","modified_gmt":"2025-07-24T06:07:41","slug":"gruene-logistik-esg-revolution-oder-greenwashing","status":"publish","type":"baza_wiedzy","link":"https:\/\/triflow.pl\/de\/wissensbasis\/gruene-logistik-esg-revolution-oder-greenwashing\/","title":{"rendered":"Gr\u00fcne Logistik: ESG-Revolution oder Greenwashing?"},"content":{"rendered":"<div class=\"container content_links container_\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">W\u00e4hrend in den USA <\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/hashtag\/ekologia\" target=\"\">#\u00d6kologie<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> an Boden verliert, bleibt das Thema Nachhaltigkeit in Europa eine Priorit\u00e4t. Der europ\u00e4ische Green Deal und zahlreiche gr\u00fcne Initiativen haben enorme Auswirkungen auf die gesamte Wirtschaft, einschlie\u00dflich der dynamischen Branche der <\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/hashtag\/tsl\" target=\"\">#TSL<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> und Speicherbereich. <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">\ud83d\ude9b Gr\u00fcne Logistik &#8211; echte Chance oder Utopie? <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">\ud83d\udca8 Null Kohlenstoff&#8220; &#8211; Treffer oder Fehlschlag? <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">\u267b\ufe0f Strategien anwenden <\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/hashtag\/esg\" target=\"\">*ESG<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> Sind sie eine wirksame Antwort auf die Herausforderungen des modernen Verkehrs und der Logistik oder nur ein eing\u00e4ngiger Marketingslogan? Wie ist die Situation in der Praxis? <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Es war eine sehr interessante Diskussion, dank der wertvollen Kenntnisse und Erfahrungen unserer besonderen G\u00e4ste! Und das waren: \u25aa\ufe0f Katarzyna Ostojska &#8211; Marketingleiterin bei Raben Logistics Polska <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">\u25aa\ufe0f Artur Olejniczak &#8211; Experte in der TSL-Branche, Dozent und Leiter des Bereichs Marketing und PR an der Poznan School of Logistics Wir hoffen, Sie finden es genauso interessant \ud83d\ude09 <\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Das Interview wurde moderiert von Magdalena Roman, Managing Partner Triflow<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"snippet\" class=\"style-scope ytd-text-inline-expander\"><\/div>\n<div align=\"center\"><iframe loading=\"lazy\" title=\"YouTube-Video-Player\" src=\"https:\/\/www.youtube.com\/embed\/ocbXVZbwksY?si=GXaH9JOgj8Rmb_73\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div id=\"snippet\" class=\"style-scope ytd-text-inline-expander\"><\/div>\n<\/div>\n","protected":false},"author":27,"featured_media":16968,"menu_order":19,"template":"","tags":[],"kategorie_wiedzy":[151],"class_list":["post-16185","baza_wiedzy","type-baza_wiedzy","status-publish","has-post-thumbnail","hentry","kategorie_wiedzy-podcasts-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/triflow.pl\/de\/wp-json\/wp\/v2\/baza_wiedzy\/16185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/triflow.pl\/de\/wp-json\/wp\/v2\/baza_wiedzy"}],"about":[{"href":"https:\/\/triflow.pl\/de\/wp-json\/wp\/v2\/types\/baza_wiedzy"}],"author":[{"embeddable":true,"href":"https:\/\/triflow.pl\/de\/wp-json\/wp\/v2\/users\/27"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/triflow.pl\/de\/wp-json\/wp\/v2\/media\/16968"}],"wp:attachment":[{"href":"https:\/\/triflow.pl\/de\/wp-json\/wp\/v2\/media?parent=16185"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/triflow.pl\/de\/wp-json\/wp\/v2\/tags?post=16185"},{"taxonomy":"kategorie_wiedzy","embeddable":true,"href":"https:\/\/triflow.pl\/de\/wp-json\/wp\/v2\/kategorie_wiedzy?post=16185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}